Ahmad Jiwani

Ahmad Jiwani

Director, Product & Segment Marketing @ Coupa Software

About Ahmad Jiwani

Ahmad Jiwani is the Director of Product & Segment Marketing at Coupa Software, with previous roles at Workday, SAP, Microsoft, and Sybase.

Director, Product & Segment Marketing at Coupa Software

Ahmad Jiwani has been serving as the Director, Product & Segment Marketing at Coupa Software since 2021. Based in San Mateo, CA, Ahmad is responsible for overseeing product and segment marketing strategies. His role involves aligning marketing efforts with business goals to drive growth and engagement in the marketplace.

Product Marketing Experience at Workday

From 2016 to 2021, Ahmad Jiwani worked at Workday as a Product Marketing professional. During his five-year tenure in Pleasanton, CA, Ahmad contributed to the company's marketing initiatives, helping to promote Workday's software solutions to a wide audience, ensuring alignment between the product's strengths and market needs.

Account Executive and Solution Marketing Consultant at SAP

Ahmad held multiple roles at SAP, showcasing his versatility and expertise. He was an Account Executive from 2014 to 2015, followed by a position as a Solution Marketing Consultant from 2013 to 2014. In these roles, Ahmad focused on building relationships with clients and developing marketing strategies that highlighted SAP's solutions.

Early Career Roles in Marketing

Ahmad's early career features several significant marketing-related positions. In 2012, he worked as a Business & Marketing Associate at Microsoft for four months, and as a Product Marketing Associate at SAP for three months. Additionally, he served as a Product Marketing Intern at Sybase from 2010 to 2011 for one year, gaining valuable experience that would set the stage for his future roles.

Education in Economics from University of Waterloo

Ahmad Jiwani attended the University of Waterloo, where he studied Economics and achieved a BA Co-op, Honours Arts and Business. His educational background laid a strong foundation for his career in product and segment marketing, combining economic principles with business acumen.

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