Annie Johnson Graffam

Annie Johnson Graffam

Sr. Director, Supply Chain & Procurement Sales @ Coupa Software

About Annie Johnson Graffam

Annie Johnson Graffam is the Sr. Director of Supply Chain & Procurement Sales at Coupa Software, with extensive experience in enterprise sales and customer success.

Current Role at Coupa Software

Annie Johnson Graffam currently holds the position of Sr. Director, Supply Chain & Procurement Sales at Coupa Software, having taken on this role in 2022. Her responsibilities include overseeing strategic initiatives in supply chain management and procurement sales, working closely with stakeholders to enhance customer value propositions and optimize sales processes.

Previous Roles at Coupa Software

Before her current position, Annie served in various capacities at Coupa Software. From 2020 to 2022, she was the Enterprise Director, Customer Value, helping advance customer-centric strategies. From 2018 to 2019, she worked as Sr. Manager, Customer Success, and earlier as Customer Success Manager from 2017 to 2018 in San Mateo, CA, focusing on customer satisfaction and retention.

Past Experience in Sales and Consultancy

Annie has diverse experience outside of Coupa. Between 2015 and 2017, she was a Digital Strategy and Client Engagement Consultant. Previously, she worked at SoftArtisans in several roles, including Sales Director and Senior Account Manager in the Greater Boston Area. Earlier in her career, she was the Director of Web Applications at Hill & Company and a Sales Associate at Merrill Lynch.

Educational Background

Annie has an educational background in both technical and financial studies. She studied Java and achieved qualifications in Cloud Computing at Harvard Extension School. Additionally, she holds Bachelor's Degrees in Finance from both Illinois State University and Vanguard University of Southern California. This diverse educational foundation supports her in bridging technical and financial solutions.

Expertise in Sales and Technical Solutions

Annie brings over 10 years of experience in enterprise sales to her current role. Her expertise includes building and maintaining channel relationships and global partner programs, as well as leading complex sales cycles involving multiple stakeholders. Her strong technical background, combined with financial acumen, aids in creating effective value propositions for sophisticated technical solutions.

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