Anthony Tate
About Anthony Tate
Anthony Tate is the Senior Director of Segment Marketing and Communications for EMEA and APAC at Coupa Software, with extensive experience in marketing leadership roles across various companies.
Title and Role at Coupa Software
Anthony Tate currently holds the position of Senior Director, Segment Marketing and Communications for EMEA and APAC at Coupa Software. He has been in this role since 2024. His responsibilities encompass overseeing marketing communications and strategies aimed at enhancing customer success across these regions. Based in London, United Kingdom, Anthony leverages his extensive experience to drive impactful marketing initiatives.
Previous Positions at Coupa Software
Before his current role, Anthony Tate served as Senior Director, Product Marketing at Coupa Software from 2023 to 2024, a position he held for one year. Prior to that, he was the Director of Product Marketing from 2020 to 2023, contributing to the company's marketing strategies for three years. His tenure at Coupa Software is marked by his strategic input in product marketing and his leadership in managing marketing teams.
Work Experience at Box
Anthony Tate worked at Box from 2015 to 2020, initially as the Head of Product Marketing, EMEA, for two years, and subsequently as the Head of Product Marketing and Campaigns, EMEA, for three years. In these roles, he was responsible for driving the product marketing strategies and launching various campaigns across the EMEA region. His contributions were pivotal in advancing Box's market presence and product adoption.
Educational Background
Anthony Tate holds an MA (Dist) in Marketing Communications from the University of Westminster, where he studied from 2003 to 2005. He also holds a BA (Hons) in Commercial Studies from the same university, completed in 2003. His education covered a broad spectrum of business disciplines, including marketing management, business, accounting, law, and economics, equipping him with a solid foundation for his career in marketing.
Expertise and Skills
Anthony Tate has extensive experience in managing marketing communications across EMEA and APAC regions. He specializes in cloud content management and mobile device management, with expertise in cloud, hosted, and on-prem solutions. His career highlights include managing inside sales teams, enhancing relationships with industry analysts and media, and ensuring customer success through strategic marketing initiatives. His proven track record speaks to his adeptness at navigating complex marketing landscapes and driving results.