Axelle Boyer
About Axelle Boyer
Axelle Boyer is the Senior Manager of Demand Generation for EMEA at Coupa Software, with a diverse background in marketing and international trade.
Current Position at Coupa Software
Axelle Boyer currently holds the title of Senior Manager, Demand Generation, EMEA at Coupa Software. She has been with the company since 2022, based in London, England, United Kingdom. In this role, Axelle focuses on driving demand generation initiatives across the EMEA region, leveraging her extensive experience in marketing to support the company's growth and customer engagement strategies.
Previous Experience at Monotype
Before joining Coupa Software, Axelle worked as Enterprise Marketing Manager EMEA at Monotype from 2021 to 2022 for 10 months. During her tenure, she managed marketing campaigns targeting enterprise clients in the EMEA region, implementing strategies to enhance brand visibility and customer acquisition. Her role emphasized the synergy between creative branding and tactical marketing to drive business growth.
Experience at Winshuttle
Axelle Boyer has significant experience with Winshuttle, where she served in multiple marketing roles. From 2019 to 2021, she was the Field Marketing Manager in London, England, where she orchestrated field marketing efforts to support sales teams and generate leads. Prior to that, she was a Marketing Specialist in 2018 and a Marketing Executive from 2017 to 2018. These roles involved various marketing activities, including campaign management, event planning, and digital marketing.
Educational Background
Axelle Boyer has a robust educational background in international trade and digital marketing. She completed a Digital Marketing Leadership program at Squared Online from 2016 to 2017. She studied International Trade at Haagse Hogeschool Den Haag, earning an HEBO Program certificate in 2008-2009. Additionally, she obtained a BA (Hons.) in Foreign Languages and International Trade from Université d'Avignon et des Pays de Vaucluse from 2006 to 2009. Furthermore, she completed an English Language and Literature program at Bromley Adult Education College, achieving First Certificate of English (FCE) and Skills for Life (S4L) from 2005 to 2006.
Early Career and Roles
Axelle Boyer began her career in roles that provided a strong foundation in marketing and international trade. She worked as a Customer Service representative at DIGBY TROUT (TOWER OF LONDON) LIMITED in 2007, and as an Export Assistant at Huilerie Emile Noël S.A.S. the same year. She then held various positions including Marketing and Communication Coordinator at Horwath HTL Spain from 2009 to 2011, and Export Sales at Teyder in Greater Barcelona from 2012 to 2013. These roles helped her build a comprehensive skill set in marketing, communication, and international business operations.