Bianca Queiroz
About Bianca Queiroz
Bianca Queiroz is the Marketing Executive Leader for Latin America at Coupa Software, specializing in demand generation and digital marketing.
Company
Bianca Queiroz currently works at Coupa Software. She holds the position of Marketing Executive Leader for Latin America since 2020. Her responsibilities include leading marketing initiatives and implementing growth strategies in this region. Prior to her current role, Bianca has held multiple positions at Coupa, offering strategic insights across different segments.
Title
Bianca Queiroz is the Marketing Executive Leader for Latin America at Coupa Software. In this role, she focuses on executing marketing strategies aimed at increasing pipeline and enhancing brand awareness across the region. She specializes in demand generation, digital marketing, and account-based marketing.
Education and Expertise
Bianca Queiroz boasts a robust educational background with a Bachelor of Social Communication in Marketing from Pontifícia Universidade Católica do Rio de Janeiro (2008-2012). She enhanced her skills with additional certifications in Marketing and Sales from Fundação Getulio Vargas, Return Marketing Investment from Escola Superior de Propaganda e Marketing, and Business Intelligence from Language Systems International. Her expertise spans demand generation, digital marketing, analytics, and account-based marketing.
Background
Bianca Queiroz has amassed a broad range of experience throughout her career. She has worked in multiple roles and regions including Latin America, the Caribbean, and Brazil. At Coupa Software, she served as Sr. Account Development - Strategic Accounts and Account Development - Enterprise. Her earlier roles include working at Salesforce as a Sales Development professional, at Cisco both as an Account Manager and Sales Trainee, and as a Marketing Analyst at Globosat - NBCUniversal Brazil.
Achievements
Throughout her career, Bianca Queiroz has successfully implemented a growth marketing strategy in Latin America that focuses on both increasing the sales pipeline and enhancing brand awareness. She has proven expertise in managing budget financial management and public relations, organizing marketing events, and executing campaigns. Her skills in leveraging analytics and focusing on account-based marketing have been pivotal in her leadership roles.