Braulio Ferraroli Cazzaniga
About Braulio Ferraroli Cazzaniga
Braulio Ferraroli Cazzaniga is the Diretor de Customer Value at Coupa Software, with extensive experience in procurement, business development, and consulting across various industries in Brazil and Latin America.
Company
Currently, Braulio Ferraroli Cazzaniga is the Diretor de Customer Value at Coupa Software, based in São Paulo, Brazil. His responsibilities include ensuring customer satisfaction and optimizing the value derived from Coupa's offerings. He has been with Coupa Software since 2021.
Title
Braulio Ferraroli Cazzaniga holds the title of Diretor de Customer Value at Coupa Software. He has a notable track record in senior managerial roles across various sectors, reflecting his expertise in customer value management.
Education and Expertise
Braulio Ferraroli Cazzaniga holds an MBA in Business Administration from Ibmec Business School / IBMEC - SP, completed over six years from 2003 to 2009. He also earned an engineering degree from Faculdade de Engenharia Industrial / FEI, which he attended from 1985 to 1990. His expertise spans strategic sourcing, corporate procurement, and the implementation of e-Procurement systems including SAP/R3, Ariba, and Oracle Manufacturing.
Background
Starting his career at Klabin as a Purchase and Materials Engineer from 1991 to 1993, Braulio Ferraroli Cazzaniga has amassed extensive experience in various industries. He progressed through roles at Ferreira Mendes Consultoria and Accenture, from Analyst to Senior Manager between 1995 and 2010. He then managed corporate procurement for Pernambucanas, before moving to Ernst & Young as Executive Director, and later to DuPont Sustainable Solutions where he served as Business Development & Operational Executive. Before joining Coupa Software, he was a Senior Consultant at BRK Ambiental.
Achievements
Braulio Ferraroli Cazzaniga has led strategic sourcing projects throughout Brazil and Latin America, achieving significant cost savings. For instance, while managing corporate procurement at Pernambucanas, he oversaw an annual purchasing volume of R$ 700 million and achieved annual savings exceeding R$ 10 million. Additionally, he implemented cultural transformation projects at DuPont, significantly reducing accidents and incidents through a combined technical and behavioral approach.