Charlotte Lilley
About Charlotte Lilley
Charlotte Lilley is the Head of Global Customer Marketing at Coupa Software and an Advisory Board Member at UserEvidence, with extensive experience in customer advocacy and engagement.
Title
Charlotte Lilley holds the position of Head of Global Customer Marketing at Coupa Software.
Current Roles
Charlotte is currently working at Coupa Software as the Head of Global Customer Marketing. She also serves as an Advisory Board Member at UserEvidence and is the Founder of The Ski Retreat.
Previous Experience
Charlotte has significant experience in customer marketing and enterprise marketing roles. She previously worked at WeWork as the Head of Global Customer Marketing and held the position of Director of Enterprise Marketing at Outreach.io. Additionally, Charlotte has served as the Head of Customer Marketing at Percolate Inc. and has been involved in strategic communications and partner strategy at various companies including Splora and Liftopia, Inc.
Education and Background
Charlotte Lilley graduated from California Polytechnic State University-San Luis Obispo, earning a Bachelor of Business Administration (BBA) with a concentration in Marketing. She studied there from 2003 to 2009, gaining extensive knowledge in marketing and business administration.
Specialized Skills and Expertise
With over a decade of experience, Charlotte specializes in building customer conferences and regional events, focusing on customer advocacy and engagement. Her expertise also includes content strategy, website management, and integrated demand generation programs. Charlotte is known for her passion for cultivating compelling stories to differentiate her company and her active engagement with customer communities both online and in-person.