Denise La Forgia
About Denise La Forgia
Denise La Forgia is the Director of Product Marketing at Coupa Software, with extensive experience in product marketing roles across various companies.
Director Of Product Marketing at Coupa Software
Denise La Forgia currently holds the position of Director of Product Marketing at Coupa Software. Since joining the company in 2024, she has been contributing remotely from Waltham, Massachusetts. Denise brings a rich background in product marketing to her role at Coupa, leveraging her extensive experience to drive creative messaging and positioning for new SaaS solutions.
Senior Director of Product Marketing at Qlik
Before her tenure at Coupa Software, Denise La Forgia worked at Qlik as the Senior Director of Product Marketing from 2022 to 2023. Based in Waltham, Massachusetts, Denise led the product marketing efforts for one year, focusing on the delivery of innovative SaaS solutions. Her work involved collaborating with sales, customer, marketing, and product teams to design differentiated solutions.
Director and Senior Product Marketing Manager Roles at Qlik
Denise La Forgia was employed at Qlik from 2016 to 2022 in various pivotal roles. Initially joining as Senior Product Marketing Manager in Newton, Massachusetts, she progressed to become Director of Product Marketing in 2020. Over these six years, her responsibilities included developing go-to-market strategies, leading cross-functional teams, and driving product messaging and positioning.
Experience at Trillium Software
Denise La Forgia gained substantial experience at Trillium Software, where she worked from 2013 to 2016. Starting as a Product Marketing Manager in Billerica, Massachusetts, she was later promoted to Senior Product Marketing Manager. During her tenure, her focus was on developing marketing strategies to promote Trillium's product offerings, working closely with cross-functional teams, and executing strategic initiatives.
Educational Background
Denise La Forgia holds an MBA in Product and Brand Management from Boston College Carroll School of Management, completing her studies in 1970. She also achieved a B.S. in Journalism from Boston University in the same year. Denise's educational foundation was laid at The Pingry School, which she also completed in 1970.