Erin Triman
About Erin Triman
Erin Triman is the Global Digital Marketing Director at Coupa Software, with extensive experience in digital marketing and a background in education and communications.
Current Title and Role at Coupa Software
Erin Triman is the Global Digital Marketing Director at Coupa Software, a position held since 2021 in the San Francisco Bay Area. Erin is responsible for managing a significant budget of $4-5M that drives a demand engine sourcing 50% of new business opportunities globally and impacting 100% of close-won deals. Additionally, Erin has built a global digital marketing team of 12 and oversees a web development team to ensure website reliability through agile scrum processes.
Past Experience in Digital Marketing
Before becoming the Global Digital Marketing Director, Erin held several roles at Coupa Software, including Senior Digital Marketing Manager from 2018 to 2021. Erin's digital marketing experience also includes positions at Agari as a Senior Digital Marketing Manager, ShareVault as a Digital Marketing Lead, and PTP as a Marketing Manager. Erin has a strong track record of improving marketing metrics, including increasing ROI for Google Ads by 200% and growing pipeline generation from LinkedIn by 100%.
Early Career and Educational Background
Erin Triman began a professional career in marketing and communications roles, such as an Integrated Marketer at DDB Remedy and a Public Relations Account Coordinator at Text 100. Erin also worked as an Associate Editor at Wcities. Prior to focusing on marketing, Erin worked as an English Teacher at Independence High School from 2010 to 2014. Erin holds a Bachelor of Arts in Communications (Journalism) and English (Creative Writing) from the University of Washington and a Single Subject Teaching Credential in English from San Jose State University.
Key Achievements in Digital Marketing
In Erin's tenure at Coupa Software, several significant achievements have been realized. Erin increased live demo form fills by 300% from 2022 to 2023, despite a 20% year-over-year budget cut. Key achievements also include managing a web development team to achieve 99.9% website reliability and growing the LinkedIn pipeline generation by 100% over the same period.