Jessica Reefman
About Jessica Reefman
Jessica Reefman is the Sr Manager - Marketing Lead - APAC at Coupa Software, with a strong background in B2B technology marketing and a focus on strategic demand funnels and collaborative relationships.
Current Position at Coupa Software
Jessica Reefman is currently serving as the Senior Manager and Marketing Lead for the APAC region at Coupa Software. She took on this role in 2023 and is based in Sydney, New South Wales, Australia. Her responsibilities include integrating strategic demand funnels across all marketing channels to enhance the sales cycle.
Previous Roles at Coupa Software
Jessica Reefman has held various positions at Coupa Software. Before her current role, she was the Senior Field Marketing Manager for the APAC region in 2023 for 10 months. Prior to that, she was the Field Marketing Manager for the APAC region from 2020 to 2023, where she worked for 3 years. In these roles, she focused on building collaborative relationships with Sales, ADRs, Solutions Teams, and Business Leaders to achieve wider business goals.
Experience at SAP Concur
Before her tenure at Coupa Software, Jessica Reefman worked at SAP Concur. She served as a Marketing Executive in 2020 for a duration of 11 months. Prior to that, she was a Market Development Representative from 2018 to 2020 in Sydney, Australia. Her responsibilities in these roles revolved around B2B technology and utilizing data to drive marketing strategies.
Educational Background
Jessica Reefman studied at Colorado State University, where she focused on Marketing, Public Relations, and Biochemistry during an international exchange in 2017. She also attended Macquarie University, earning a Bachelor's degree in Marketing and Media with a GPA of 3.6 out of 4 from 2016 to 2019. Additionally, she completed her high school education at Ku-ring-gai Creative Arts High School from 2012 to 2015.
Early Career Experience
Jessica Reefman's early career includes a role at Empire Bathrooms as the Sales and Marketing Manager from 2017 to 2018 for 7 months in Sydney, Australia. Her work there laid the foundation for her current expertise in strategic marketing and building collaborative business relationships. Her passion for integrating key insights from data to drive marketing strategies was evident in these early stages of her career.