Joy Xu
About Joy Xu
Joy Xu is the Senior Marketing Manager for Greater China & Southeast Asia at Coupa Software, with extensive experience in marketing roles across various companies in Shanghai.
Current Role at Coupa Software
Joy Xu serves as the Senior Marketing Manager for Greater China & Southeast Asia at Coupa Software. She has held this position since 2020. Her role involves overseeing and executing marketing strategies tailored specifically for these regions. She specializes in managing marketing campaigns and leveraging regional market insights to drive engagement and growth.
Previous Experience at E2open
Prior to joining Coupa Software, Joy Xu worked as a Field Marketing Manager at E2open from 2019 to 2020. During her tenure, which lasted one year, she was responsible for executing field marketing initiatives in Shanghai, China. This role allowed her to deepen her understanding of the regional market and hone her skills in field marketing.
Role at Amber Road
From 2014 to 2019, Joy Xu was employed at Amber Road as a Senior Marketing Coordinator. Over the five years, she managed various marketing campaigns and contributed to the company's strategic marketing efforts in Shanghai City, China. This role provided her with extensive experience in the field and allowed her to grow professionally.
Educational Background
Joy Xu graduated from Shanghai University of Finance and Economics with a Bachelor of Arts (B.A.) in Journalism. She attended the university from 2005 to 2009. Her academic background in journalism has equipped her with strong communication skills and a solid foundation for her marketing career.
Expertise and Skills
Joy Xu has expertise in managing marketing campaigns tailored for the Greater China and Southeast Asia regions. She is proficient in using marketing automation tools such as Marketo and Pardot for campaign executions. Additionally, she has a strong background in utilizing China-specific social media platforms like WeChat and is experienced in managing hybrid events that combine both virtual and in-person elements. Her bilingual abilities in Mandarin and English enhance her communication effectiveness in regional and global contexts.