Karen Sun
About Karen Sun
Karen Sun is the Sr. Director of Partner Marketing at Coupa Software, leading a global team and managing co-marketing with major consulting firms.
Current Role at Coupa Software
Karen Sun is the Sr. Director of Partner Marketing at Coupa Software, a position she has held since 2022. In this role, she leads a global team focused on partner marketing initiatives involving Global & Regional System Integrator and Private Equity partners in North America and EMEA. Karen represents Partner Marketing on Coupa’s Marketing Extended Leadership Team, contributing to strategy, planning, and budgeting. Her responsibilities include managing end-to-end co-marketing efforts with major consulting firms such as Accenture, KPMG, Deloitte, and PwC.
Previous Experience at SAP
Before joining Coupa Software, Karen Sun worked with SAP in several key marketing roles. From 2018 to 2022, she served as the Director of Cloud Provider Partner Marketing, where she was responsible for partner marketing in the San Francisco Bay Area and Portland, Oregon Metro Area. Prior to that, from 2015 to 2018, she was the Director of Product Marketing focusing on Big Data & Data Management based in Palo Alto, CA. These roles built her expertise in marketing strategies for cloud services and big data solutions.
Consulting and Early Career Roles
In 2015, Karen Sun took on a consulting role, working as a Strategy Consultant in the San Francisco Bay Area. During her consulting tenure, she provided strategic marketing and business insights to various clients. Earlier in her career, she held a brief position at salesforce.com as Sr. Manager of Customer Success Programs in 2014. Karen's foundational experience includes a significant tenure at Cisco Systems from 2008 to 2013, where she held multiple roles in Portfolio Management & Go-to-Market, Field Marketing with a focus on the Asia-Pacific region, and Market Intelligence Management.
Educational Background
Karen Sun holds a Master of Arts in Business Administration from Duke University. Additionally, she earned a Bachelor of Engineering in Electrical Engineering from Tsinghua University. Her educational background provides a strong foundation in both technical and business aspects, which has supported her broad and successful career in marketing and strategy.
Early Career at FICO
Karen Sun started her professional career as an Analytics Consultant at FICO (previously known as Fair Isaac Corp) from 2006 to 2008 in San Rafael, CA. During her two-year tenure, she focused on providing analytics-driven insights and strategies to enhance business decision-making processes.