Kelly Coyne
About Kelly Coyne
Kelly Coyne is the Senior Manager of Field & ABM at Coupa Software, with a background in marketing roles at Uber, Williams-Sonoma, Inc., Evolving Wisdom, and Mind Movies LLC.
Company
Kelly Coyne is currently employed at Coupa Software, where she holds the position of Senior Manager, Field & ABM. She has been with the company since 2019 and operates in the San Francisco Bay Area.
Title
Kelly Coyne serves as the Senior Manager, Field & ABM at Coupa Software. In this capacity, she is responsible for field marketing and Account-Based Marketing (ABM) efforts.
Previous Roles
Before joining Coupa Software, Kelly Coyne worked at Uber as a Marketing Program Manager from 2017 to 2019. Prior to Uber, she served as Sr. Analyst CRM Loyalty Marketing at Williams-Sonoma, Inc. from 2014 to 2017. She also held roles as Affiliate Marketing Manager at Evolving Wisdom from 2013 to 2014 and as Marketing Coordinator at Mind Movies LLC from 2010 to 2013.
Education and Expertise
Kelly Coyne attended Arizona State University, where she earned a Bachelor of Arts in Journalism and Mass Communication, as well as another Bachelor of Arts in Communication, Journalism, and Related Programs. She has expertise in omni-channel marketing with a focus on driving incrementality and managing cross-functional relationships.
Professional Achievements
Kelly Coyne developed a CRM strategy that aligns with strategic partner business goals, including significant projects with McDonald's and Starbucks. She managed CRM campaigns that resulted in over $1 million in incremental gross bookings and more than 23,000 incremental orders.