Kendrell Craven
About Kendrell Craven
Kendrell Craven is the Sr. Manager of Integrated Marketing at Coupa Software with extensive experience in marketing management across various companies.
Title
Kendrell Craven holds the position of Sr. Manager, Integrated Marketing at Coupa Software. He is responsible for developing and executing comprehensive marketing strategies that align with the company’s goals. His role involves overseeing both digital and traditional media plans to ensure effective communication and engagement with the target audience.
Current Employment at Coupa Software
Kendrell Craven is currently employed at Coupa Software as the Sr. Manager, Integrated Marketing, based in the Los Angeles Metropolitan Area since 2023. He also holds the position of Sr. Manager, Technology Channel Marketing, based in San Mateo, California since 2022. His duties encompass managing marketing efforts to enhance the company’s presence and performance in the competitive software market.
Previous Experience at BlackLine
Kendrell Craven worked as a Senior Marketing Manager at BlackLine from 2016 to 2022, based in Woodland Hills, CA. During his tenure, he was instrumental in leading marketing initiatives that drove the company's growth in financial automation solutions. His contributions included the successful execution of integrated marketing campaigns aimed at enhancing brand visibility and customer engagement.
Education and Expertise
Kendrell Craven graduated with a Bachelor of Science (BS) in Business Administration Marketing from Sonoma State University. His academic background laid the foundation for his proficiency in creating and implementing effective marketing strategies. Kendrell is adept at both business-to-business (B2B) and business-to-consumer (B2C) integrated marketing, leveraging his extensive knowledge to add measurable value to the organizations he serves.
Marketing Roles at Key Information Systems
From 2005 to 2014, Kendrell Craven served as a Marketing Manager at Key Information Systems in Agoura Hills, CA. In this role, he was responsible for driving marketing strategies that aligned with corporate objectives. His responsibilities included managing multiple projects simultaneously while implementing strategic solutions to overcome challenges. This experience solidified his capability in effectively handling high-priority tasks and achieving targeted marketing goals.