Kevin Iaquinto
About Kevin Iaquinto
Kevin Iaquinto is the Chief Marketing Officer at Coupa Software, with over 25 years of experience in marketing leadership roles at various software companies.
Professional Experience
Kevin Iaquinto currently serves as the Chief Marketing Officer at Coupa Software, beginning his tenure in 2023. Prior to this, he was the Chief Marketing Officer at CommerceHub for 7 months in 2023. He also held the position of EVP and Chief Marketing Officer at Blue Yonder from 2014 to 2022, overseeing marketing strategies for 8 years. From 2010 to 2014, Kevin worked as Chief Marketing Officer at Deltek. Earlier in his career, he served as SVP Global Marketing and VP Corporate Marketing at Software AG from 2005 to 2010. His experience includes roles at Manugistics, Mercator Software, Global Crossing, Metiom, and SAGA Software.
Title and Roles
Kevin Iaquinto holds the title of Chief Marketing Officer at Coupa Software. With a robust 25+ year track record, he has been a 5-time CMO in both private and public SaaS software companies. His previous roles include Chief Marketing Officer at CommerceHub, Blue Yonder, and Deltek, and SVP Global Marketing at Software AG. His extensive experience in marketing leadership spans various noteworthy companies in the technology sector.
Education
Kevin Iaquinto studied Government at Franklin & Marshall College, where he earned a Bachelor of Arts degree from 1987 to 1991. Prior to that, he completed his high school education at LaSalle College High School from 1983 to 1987. These educational foundations provided him with the skills and knowledge that have informed his professional journey in marketing leadership and strategy.
Marketing Leadership
Kevin Iaquinto is recognized as a metrics-driven, award-winning leader. He has a notable reputation for building high-performing teams and steering global organizations through significant phases of growth, including IPOs and strategic acquisitions. His leadership roles across various companies have equipped him with the expertise to drive value creation and achieve substantial growth in the competitive SaaS software industry.