Mara Skaletz

Mara Skaletz

Field & Account Based Marketing Manager Emea @ Coupa Software

About Mara Skaletz

Mara Skaletz is the Field & Account Based Marketing Manager at Coupa Deutschland GmbH, with extensive experience in marketing roles across Europe.

Current Position at Coupa Deutschland GmbH

Mara Skaletz currently holds the position of Field & Account Based Marketing Manager for the EMEA region at Coupa Deutschland GmbH. Since joining the company in 2021, she has been responsible for developing and implementing targeted marketing campaigns specifically designed for the DACH and Central European markets. Her role includes collaborating with the EMEA Central Enterprise Sales team to identify new business opportunities and create marketing strategies that drive sales pipeline acceleration.

Previous Experience at Talend

Before her current role, Mara Skaletz held multiple positions at Talend, demonstrating a clear progression in her marketing career. She worked as Principal Marketing Manager, EMEA Central & North for six months in 2021, following her tenure as Senior Field Marketing Manager, DACH from 2018 to 2020. Prior to that, she served as Field Marketing Manager, DACH from 2016 to 2018. During her time at Talend, she was based in Hamburg, Germany, and played a crucial role in driving localized marketing efforts and campaigns.

Experience at BOARD International and Deutsches Youth For Understanding Komitee

Mara Skaletz served as Marketing Manager at BOARD International from 2013 to 2016, based in Chiasso, Switzerland. Her responsibilities included managing marketing initiatives and campaigns. Before this, she worked as a PR Specialist at Deutsches Youth For Understanding Komitee from 2009 to 2013 in Hamburg, Germany. Her role involved developing public relations strategies and engaging with various stakeholders to promote the organization’s mission and activities.

Educational Background

Mara Skaletz has a strong academic background, having studied at Universität zu Köln, where she earned a Master's degree in Economics, Spanish Literature and Linguistics, and Latin American History from 2002 to 2008. She also attended Colegio Tepeyac in Poza Rica, Veracruz, Mexico for a year from 1999 to 2000 and completed her high school education at Ricarda-Huch-Gymnasium in Krefeld from 1993 to 2002.

Early Career and Fellowship

In the early stages of her career, Mara Skaletz worked at the International Labour Organization (ILO) as a Carlo Schmid Fellow, focusing on research related to Social Security and Health Protection from 2008 to 2009 in Geneva, Switzerland. This role allowed her to delve into important aspects of social security and health policy, laying the groundwork for her future roles in marketing and public relations.

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