Ralitza Minchev
About Ralitza Minchev
Ralitza Minchev is the Sr. Customer Value Director at Coupa Software, with extensive experience in strategic accounts and customer journey management.
Title
Ralitza Minchev holds the position of Sr. Customer Value Director - Strategic Accounts at Coupa Software. In this role, she focuses on maximizing customer value and driving strategic initiatives for key accounts within the company, leveraging her extensive experience in the industry.
Company
Currently, Ralitza Minchev is part of Coupa Software, a global technology platform for Business Spend Management (BSM), where she serves as the Sr. Customer Value Director - Strategic Accounts. Prior to this, she has had a significant tenure at Coupa Software as the Customer Value Director from 2019 to 2023. Before joining Coupa, she had a substantial career at Farmers Insurance, serving in various capacities including Director, Customer Journey, and Director, Strategic Sourcing & Procurement.
Education and Expertise
Ralitza Minchev has academic credentials that include a JD from George Mason University - Antonin Scalia Law School, completed between 2006 and 2009. She also holds a BA in Economics from the University of Michigan, obtained from 2001 to 2003. Her educational background underpins her strong expertise in law, economics, change management, supply chain management, and business transformation.
Professional Background
Minchev's professional journey spans multiple industries and roles. She commenced her career as a Research Assistant at the Office of Tax Policy Research - University of Michigan Business School. She then held various positions including Strategic and Financial Planning Analyst and Strategic Sourcing & Business Consultant at The Auto Club Group. Her broader industry experience includes roles at Arlington Economics, US Securities and Exchange Commission, and Melior Consulting, before transitioning to prominent positions at Farmers Insurance and subsequently Coupa Software.
Specialized Skills and Expertise
Ralitza Minchev is known for her strong background in managing change in challenging environments, deep-seated knowledge in supply chain management, and specialization in customer experience and business transformation. She excels in business case and ROI development and analysis, and possesses notable expertise in process improvement—key for driving business transformation and enhancing customer experience.