Raul Villarreal Jr.

Raul Villarreal Jr.

Group Vice President, Sales @ Coupa Software

About Raul Villarreal Jr.

Raul Villarreal Jr. is the Group Vice President of Sales at Coupa Software, with extensive experience in leading revenue and go-to-market strategies.

Group Vice President, Sales at Coupa Software

Raul Villarreal Jr. is currently serving as the Group Vice President, Sales at Coupa Software. He assumed this role in 2023 and operates out of Denver, Colorado. In this capacity, he is responsible for overseeing sales strategies and initiatives, fostering growth, and driving revenue across various market sectors. His expertise includes leading revenue operations and implementing market strategies tailored to new business and existing customers.

Professional Experience at Coupa Software

Before becoming Group Vice President, Sales, Raul Villarreal Jr. held several pivotal roles at Coupa Software. From 2021 to 2023, he worked as Area Vice President, Sales - NA, and from 2018 to 2020, he served as Regional Vice President, Sales - West. His journey at Coupa began in 2015 when he took on the role of Regional Sales Director - Southwest, a position he held until 2017. Throughout his tenure, he has been instrumental in formulating and executing go-to-market strategies and scaling sales teams.

Previous Roles in the Technology Industry

Raul Villarreal Jr. has an extensive background in the technology industry. Prior to his tenure at Coupa Software, he was an Entrepreneur at Impel, Inc. in 2014, operating out of Denver, CO, and Palo Alto, CA. From 2008 to 2014, he held the position of Sr. Account Executive - Large Enterprise at SAP, managing strategic accounts across the Western US. Earlier in his career, he was District Manager for the Rocky Mountain Region at Informatica from 2004 to 2008. In these roles, he demonstrated strong leadership and expertise in sales management and strategic account handling.

Educational Background

Raul Villarreal Jr. completed his Bachelor of Arts in Communications at the University of Colorado at Boulder. His education has provided him with a solid foundation in effective communication and strategic thinking, which has been instrumental in his success across various leadership roles. He also attended Wheat Ridge, further contributing to his academic and professional development.

Expertise in Sales and Leadership

Raul Villarreal Jr. specializes in fostering cross-functional collaboration and spearheading organizational transformations. He is recognized for his ability to create and execute adaptable go-to-market strategies while optimizing operational efficiencies in dynamic market conditions. His leadership style emphasizes strategic enterprise leadership and active engagement with individual contributors, cultivating a culture that drives strategic growth and operational success.

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