Rebecca Morris
About Rebecca Morris
Rebecca Morris is the Senior Director of Analyst & Influencer Relations at Coupa Software, with a history of leadership roles in marketing and analyst relations across several companies.
Title and Current Role
Rebecca Morris holds the position of Senior Director, Analyst & Influencer Relations at Coupa Software. She has been serving in this capacity since 2019. Based in San Mateo, California, she plays an integral role in shaping and managing relationships with industry analysts and influencers for the company.
Professional Experience at Coupa Software
Prior to her current role, Rebecca Morris was the Director, Analyst & Influencer Relations at Coupa Software from 2018 to 2019. During her time at Coupa, she has been instrumental in leading the company to achieve notable industry recognitions. These include contributing to Coupa receiving the Gartner Peer Insights Customers Choice Distinction for five consecutive years and driving the company’s leadership status in the Source to Pay market category.
Past Positions and Industry Contributions
Rebecca Morris has a diverse professional background. At Marketo, she was the Senior Director, Analyst Relations from 2015 to 2018. At IHS, she held multiple roles including Director, Analyst / Influencer Relations, Director, Global Product Marketing, and Director of Marketing, Environmental & Sustainability Solutions. She also worked at ESP (Environmental Software Providers) as Director of Corporate Marketing for seven years and co-founded ATC Books International, where she served as Director of Marketing.
Educational Background
Rebecca Morris earned a B.A. in Russian and a Ph.D. (ABD) in History from the University of Michigan, and a Master's Degree in Theology/Theological Studies from the Pacific School of Religion. Her educational foundation has contributed to her strategic thinking and analytical skills in professional settings.
Impact and Achievements
Rebecca Morris has facilitated the integration of analyst insights into product strategy, corporate development, and overall company strategy at Coupa. Additionally, she has significantly influenced new business revenue through strategic analyst reports and sales enablement initiatives. Her efforts have culminated in Coupa achieving leadership status in 27 out of 30 analyst reports in the Source to Pay market category.