Tara Soles
About Tara Soles
Tara Soles is the Senior Manager of Field and Account Based Marketing at Coupa Software, with a rich background in marketing roles across various companies.
Company
Tara Soles is currently employed at Coupa Software as the Senior Manager, Field and Account Based Marketing. She assumed this role in 2024.
Title
Tara Soles holds the position of Senior Manager, Field and Account Based Marketing.
Education and Expertise
Tara Soles completed her Bachelor of Arts (B.A.) in Journalism & Political Science at California State University, Long Beach, from 2008 to 2012. Her expertise encompasses creating innovative and engaging campaigns, particularly for Supply Chain accounts, to facilitate portfolio growth and enhance retention strategies.
Professional Background
Prior to joining Coupa Software, Tara Soles worked at Mindbody in several roles, including Senior Account Based Marketing Program Manager, Strategic Accounts (2022-2023) and Account Based Marketing Program Manager, Strategic Accounts (2021-2022). She also worked at Postal.io as Partner Marketing Manager (2020-2021) and Technical Account Manager (2020). Her earlier career included roles at MINDBODY, Inc. as Account Manager and Wellness Ambassador, Quivers as Demand Generation, Marketing Manager, and contracting as a Marketing Consultant. She gained initial industry experience at Gatekeeper Systems, Inc., Kibo Commerce, The McClatchy Company, and Anaheim Ducks.
Achievements
Tara Soles developed and executed omnichannel campaigns that contributed to driving over $20 million in total contract value each year. She actively supports efforts to retain 90% of the pipeline through strategic account-based marketing initiatives.