Ulrika Haug
About Ulrika Haug
Ulrika Haug is the Global Head of Product & Segment Marketing at Coupa Software and an advisor at Asari.io, with extensive experience in product marketing and management across various industries.
Current Role at Coupa Software
Ulrika Haug currently holds the position of Global Head of Product & Segment Marketing at Coupa Software. She began this role in 2024. This position leverages her extensive experience in marketing and product strategy to drive growth and innovation within the company.
Previous Roles at Coupa Software
Before becoming the Global Head of Product & Segment Marketing, Ulrika Haug served as the Senior Director of Product & Segment Marketing at Coupa Software from 2020 to 2024. In this role, she was based in the San Francisco Bay Area and focussed on enhancing the company's market reach and product offerings.
Advisor Role at Asari.io
Since 2020, Ulrika Haug has been working as an Advisor at Asari.io. Her advisory role involves providing expert guidance and strategic insights to help steer the company towards market success.
Experience at Lithium Technologies
Ulrika Haug has held multiple positions at Lithium Technologies over the years. Between 2018 and 2019, she was an Enterprise Account Executive focused on financial services, retail, and consumer sectors in London, United Kingdom. Before that, she served as Senior Director of Product Marketing from 2016 to 2018 and as Director of Product Marketing from 2013 to 2016, both based in the San Francisco Bay Area.
Background and International Experience
Ulrika Haug has built a rich and diverse career over more than 15 years, working internationally across more than 20 countries. With a multicultural background as a German Filipina and as a multilingual dual national (EU/US), she brings unique insights and a broad perspective to her roles.
Educational Background
Ulrika Haug holds an MBA from The University of Chicago Booth School of Business, a BSE in Materials Science and Engineering from the University of Michigan, and an MS in Industrial Engineering and Management Sciences from Northwestern University.
Achievements in Personal and Professional Life
In addition to her professional accomplishments, Ulrika Haug has summited over 30 mountain peaks around the world, including Mt. Kilimanjaro and Everest Base Camp. She co-founded Bodge Engineering Racing, a team renowned for building and racing award-winning race cars.