Valerie Ferat
About Valerie Ferat
Valerie Ferat is the Senior Field & Account Based Marketing Manager for EMEA South, South Africa, and the Middle East at Coupa Software, with over 20 years of experience in global and EMEA marketing roles.
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Valerie Ferat is the Senior Field & Account Based Marketing Manager for EMEA South, South Africa, and the Middle East at Coupa Software. She has been with Coupa Software since 2019, operating from Paris 17, Île-de-France, France.
Experience in Global and EMEA Marketing
Valerie Ferat possesses over 20 years of experience in global and EMEA marketing positions within IT and SaaS software vendors. Throughout her career, she has held notable roles driving strategic marketing initiatives and facilitating the alignment between marketing and sales to achieve common objectives and revenue growth.
Demand Generation and Campaign Design
Valerie leads international demand generation teams, designing both traditional and digital marketing campaigns. She collaborates closely with the Enterprise and Strategic Sales teams to generate new business opportunities and accelerate the sales pipeline.
Marketing Automation Expertise
An expert in marketing automation, Valerie skillfully utilizes Marketo and CRM systems such as Salesforce.com. Her proficiency helps in effectively managing multifaceted projects and working with cross-functional teams in high-pressure environments.
Business Spend Management Community Collaboration
In her role at Coupa Software, Valerie has co-innovated hundreds of new capabilities within the Business Spend Management Community over the past twelve months. This collaboration demonstrates her commitment to advancing business spend management innovations.