Virginie Maillet
About Virginie Maillet
Virginie Maillet is the Director of Account Based Marketing EMEA at Coupa Software, with extensive experience in IT marketing and a strong focus on data-driven strategies.
Current Role at Coupa Software
Virginie Maillet currently holds the position of Director, Account Based Marketing EMEA at Coupa Software, where she has been serving since 2022. In this role, she focuses on leading account-based marketing initiatives tailored to the EMEA region, leveraging her extensive experience and expertise in developing strategic marketing programs.
Previous Experience at Oracle
Prior to her current role, Virginie worked at Oracle as the Director of Strategic Client Marketing from 2021 to 2022. During her tenure, she was responsible for devising and implementing marketing strategies aimed at strategic clients, contributing to Oracle's overall marketing effectiveness.
Marketing Roles at Citrix
Virginie Maillet has an extensive background with Citrix, where she held multiple roles including Senior Marketing Manager - Account Based Marketing EMEA from 2020 to 2021 and High Touch Marketing Manager from 2019 to 2021. At Citrix, she played a crucial role in establishing the European Centre of Excellence for Account Based Marketing, focusing on designing 1:1 and 1:few marketing programs for the business-to-business and channel partners across Europe.
Experience with CA Technologies
Virginie Maillet also has significant experience working with CA Technologies. From 2016 to 2018, she served as the Senior European Marketing Manager - DevOps and prior to that, as Account Based Marketing Lead - Europe from 2017 to 2018. She was instrumental in establishing the Centre of Excellence for Account Based Marketing at CA Technologies and was known for her focus on integrated inbound marketing programs.
Educational Background
Virginie Maillet holds a BA (Honours) in Leadership and Management from The Open University and a Bachelor of Arts in Business and Leadership. She also has several certifications from the Chartered Institute of Marketing, including an Advanced Certificate in Marketing, a Postgraduate Diploma in Marketing, and a Certificate in Marketing. Additionally, she completed an Advanced Trilingual Secretarial Course at lycée Francois Truffaut and achieved the Baccalaureat from Lycee Jeanne Hachette.