Wilfrido Molina Santillán
About Wilfrido Molina Santillán
Wilfrido Molina Santillán is the Senior Business Development for Strategic Accounts Latin America & The Caribbean at Coupa Software, with a history of roles at Snow Software, IBM, and other companies.
Current Role at Coupa Software
Wilfrido Molina Santillán serves as the Senior Business Development for Strategic Accounts in Latin America & the Caribbean at Coupa Software. Since 2019, he has been instrumental in expanding Coupa's presence in the region, contributing to the acquisition of major clients such as Herdez, Braskem, Grupo Bios, Tec de Monterrey, Bimbo, and Copa Airlines. His focus is on helping large organizations reduce their annual corporate spend by 8% through strategic spend management solutions.
Previous Experience at Snow Software
Before joining Coupa Software, Wilfrido Molina worked at Snow Software as an Internal Account Manager for Latin America, Brazil & the Caribbean. His tenure from 2017 to 2019 spanned two years, during which he operated from Guadalajara and its surroundings in Mexico. In this role, he was responsible for managing and developing client accounts in the region.
Career at IBM
Wilfrido Molina's career includes a significant period at IBM, where he worked as a Sales Support for Global Business Services Latin America Vicepresidency. From 2014 to 2017, over three years, he contributed to the enhancement of sales support processes in Guadalajara and its surroundings, aiding regional business activities and international projects.
Educational Background
Wilfrido Molina has a robust educational background. He studied at Tecnológico de Monterrey, earning a Bachelor's degree in Economics from 2006 to 2011. He also attended The London School of Economics and Political Science (LSE) for a Summer School in Development Economics and International Development in 2009. Additionally, he completed a semester abroad at FGV - Fundação Getulio Vargas, focusing on Business, Management, Marketing, and Related Support Services in 2010.
Achievements in Spend Management
In his role at Coupa Software, Wilfrido Molina has specialized in the automation of end-to-end spend processes. His efforts have significantly reduced processing time to 14.8 hours and ensured 99.8% of corporate spend is pre-approved with authorized suppliers. Molina also achieved an 89.9% high first-time match rate for purchase orders versus invoices, directly contributing to Coupa's recognition as the number one platform in business spend management by analysts such as Gartner, IDC, Spend Matters, and Forrester.