Will B.
About Will B.
Will B. is a Senior Account Director at Coupa Software, with over 20 years of experience in the technology and software industry, advocating for SaaS solutions to drive digital transformation.
Current Role at Coupa Software
Will B. currently holds the role of Senior Account Director at Coupa Software since 2020. In this position, he represents Coupa's Business Spend Management solutions to a diverse range of clients across Australia. His responsibilities include advocating for 'value as a service' SaaS solutions to drive digital transformation. With a focus on authentic connections and an inclusive approach to customer success, Will handles key client relationships and strategic initiatives.
Previous Experience at SAP
Before joining Coupa Software, Will B. worked at SAP from 2012 to 2020, taking on various roles. These included Senior Account Director - Natural Resources in Melbourne from 2018 to 2020, Senior Account Director - Enterprise from 2016 to 2017, Account Executive White Space Key Accounts from 2014 to 2015, and Business Analytics/Office of CFO Solutions - License Sales Overlay Specialist in Melbourne from 2012 to 2013. His tenure at SAP provided him with extensive experience in managing diverse client portfolios and supporting enterprise solutions.
Career at SAS and Oracle
Will B. also held significant positions at SAS and Oracle earlier in his career. From 2010 to 2012, he was Key Account Director - License Sales at SAS, followed by a role as Services Sales - Education Account Manager in Melbourne from 2008 to 2010. At Oracle, he served as Consulting Sales - User Adoption and Change Management Services from 2006 to 2008, Services Sales Education Sales Manager in Melbourne from 2005 to 2006, and License Sales Education Overlay Specialist in Reading, United Kingdom from 2001 to 2003. These roles underscored his ability to deliver value-driven solutions and manage critical client accounts.
Early Career and Emigration Experience
Earlier in his career, Will B. worked as a Consultant for Oracle Financials & Learning Management Suite from 1998 to 2000 and participated in the BT Global Challenge - The World's Toughest Yacht Race from 2000 to 2001. He also gained valuable finance experience at Procter & Gamble (1995-1996) and Volvo Cars (1996-1998). In 2004, he undertook a home renovation project during his emigration from the UK to Australia, which he describes as an 'Adult Gap Year.'
Education Background
Will B. holds a BA Hons in Industrial Economics from the University of Nottingham, where he studied from 1991 to 1994. This academic background provided him with a solid foundation in economic principles and analytical skills, which have been instrumental in his professional journey spanning over 20 years with blue-chip vendors across Europe and ANZ.