Sunny Tolentino
About Sunny Tolentino
Sunny Tolentino is a Senior Marketing Manager with extensive experience in various marketing roles across multiple companies. Currently, she holds positions at Not Pot and Courtly, while also serving as the Founder of Sunny Label.
Work at Courtly
Sunny Tolentino has been serving as the Senior Marketing Manager at Courtly since 2021. In this role, she focuses on developing and executing marketing strategies that align with the company's goals. Her responsibilities include overseeing marketing campaigns, analyzing performance metrics, and ensuring effective communication across various channels. Sunny's experience in the marketing field contributes to her ability to drive brand awareness and customer engagement for Courtly.
Current Role at Not Pot
Since 2022, Sunny Tolentino has held the position of Senior Marketing Manager at Not Pot. She develops a holistic marketing strategy that integrates retail, wholesale, affiliate marketing, paid acquisition, and organic social. Sunny analyzes campaign results and reports on sales revenue generated from marketing efforts. Additionally, she spearheads customer happiness, loyalty, referral, and membership programs, enhancing customer engagement and retention.
Previous Experience in Marketing
Sunny Tolentino has a diverse background in marketing, having worked in various roles prior to her current positions. She was the CRM & Growth Marketing Manager at edamama for six months in 2020-2021. Prior to that, she served as the Head of Growth Marketing at Stores Specialists, Inc. from 2019 to 2020. Her earlier roles include Digital Marketing Officer at Stores Specialists, Inc. and PR/Events & Digital Marketing Executive at the Philippine Integrated Advertising Agency from 2015 to 2016.
Educational Background
Sunny Tolentino studied at the University of the Philippines, where she earned a Bachelor of Arts (B.A.) degree in Communication, General from 2011 to 2015. This educational background provided her with foundational skills in communication and marketing, which she has applied throughout her professional career.
Entrepreneurial Venture with Sunny Label
In addition to her roles in corporate marketing, Sunny Tolentino is the Founder of Sunny Label, a position she has held since 2021. This venture allows her to apply her marketing expertise in a new context, focusing on brand development and customer engagement strategies.