Alison Bechtel
About Alison Bechtel
Alison Bechtel is the Director of Brand Marketing at CoverMyMeds, a position she has held since 2020. She has extensive experience in marketing, having previously worked in various roles at City Barbeque and CoverMyMeds.
Work at CoverMyMeds
Alison Bechtel has been serving as the Director of Brand Marketing at CoverMyMeds since 2020. In this role, she is responsible for overseeing brand strategy and marketing initiatives to enhance the company's visibility and engagement within the healthcare sector. Prior to her current position, she held several roles at CoverMyMeds, including Marketing Manager and Senior Marketing Manager, focusing on product marketing. Her extensive experience at the company has contributed to her understanding of the healthcare landscape and the importance of effective communication in the industry.
Previous Experience at City Barbeque
Before joining CoverMyMeds, Alison Bechtel worked at City Barbeque in various marketing roles. She started as a Marketing Coordinator from 2008 to 2010, where she supported marketing initiatives and brand development. She then advanced to the position of Marketing Director from 2010 to 2015, leading marketing strategies and campaigns that contributed to the growth of the brand in Dublin, Ohio. Her time at City Barbeque provided her with foundational marketing skills that she has applied throughout her career.
Education and Expertise
Alison Bechtel earned her Bachelor's degree from Ohio University, where she studied Public Relations and Organizational Communications. This educational background has equipped her with essential skills in communication, strategic planning, and brand management. Her academic training supports her professional roles in marketing, enabling her to effectively craft and execute marketing strategies that resonate with target audiences.
Career Progression
Alison Bechtel's career reflects a steady progression in the marketing field. She began her journey at City Barbeque, where she gained valuable experience in marketing coordination and management. After her tenure there, she joined CoverMyMeds, where she advanced from Marketing Manager to Senior Marketing Manager, and ultimately to Director of Brand Marketing. This trajectory demonstrates her ability to adapt and excel in various marketing roles across different organizations.