Corrine Cox
About Corrine Cox
Corrine Cox serves as the Senior Director of Product Marketing at CoverMyMeds, where she leads buyer journey mapping and persona development to improve marketing strategies. With extensive experience in marketing roles at McKesson and Blue Cross Blue Shield of Arizona, she plays a vital role in shaping business goals and priorities within the leadership team.
Work at CoverMyMeds
Corrine Cox serves as the Senior Director of Product Marketing at CoverMyMeds. In this role, she leads buyer journey mapping and persona development, which are essential for enhancing product marketing strategies. She plays a significant role in informing business goals and priorities as part of the leadership team. Her focus includes optimizing marketing processes and budgets to ensure adaptive and agile marketing execution.
Previous Experience at RxCrossroads
Before joining CoverMyMeds, Corrine Cox worked at RxCrossroads by McKesson as the Director of Marketing from 2018 to 2021. During her three years in this role, she was responsible for overseeing marketing strategies and initiatives aimed at improving the company's outreach and effectiveness in the healthcare sector.
Career at McKesson
Corrine Cox has extensive experience at McKesson, where she held multiple positions. She served as Sr. Manager for US Oncology Research from 2013 to 2016, followed by a role as Sr. Manager for Oncology Data, Evidence & Insights from 2016 to 2018. Additionally, she worked as Marketing Manager for Reimbursement, Access & Safety Services from 2010 to 2013. Her tenure at McKesson spanned over six years, contributing to various marketing and research initiatives.
Marketing Role at Blue Cross Blue Shield of Arizona
Corrine Cox began her career in healthcare marketing at Blue Cross Blue Shield of Arizona, where she worked as a Marketing Manager focusing on Medicare and Multicultural Segments from 2006 to 2010. In this role, she developed marketing strategies tailored to diverse populations, enhancing the company's engagement with its members.