Daniel Merritt
About Daniel Merritt
Daniel Merritt is an Analytics Manager at CoverMyMeds, where he has worked since 2019. He has a background in marketing and analytics, with previous roles at Wynn Las Vegas and Penn National Gaming.
Work at CoverMyMeds
Daniel Merritt has been working at CoverMyMeds since 2019, currently holding the position of Analytics Manager. In this role, he has coordinated workflow transitions from Kanban to Scrum, enhancing the scalability of analytics teams. Prior to his current position, he served as a Provider Data Analyst from 2017 to 2019 and as Manager of EHR Platform Analytics from 2019 to 2021. Throughout his tenure, he has managed cross-functional groups to design and execute initiatives that align with long-term strategic objectives.
Previous Experience at Wynn Las Vegas
Before joining CoverMyMeds, Daniel Merritt worked at Wynn Las Vegas in various roles from 2009 to 2016. He began as a Lead Red Card Representative and progressed to positions including Marketing Intern, Strategic Marketing Specialist, and Senior Analyst in Domestic & International Marketing. His experience at Wynn Las Vegas provided him with a strong foundation in events marketing and analytics within the hospitality industry.
Education and Expertise
Daniel Merritt studied at the University of Nevada-Las Vegas, where he earned a Bachelor of Science in Gaming Management from 2005 to 2010. He also attended The Ohio State University, focusing on Hospitality Administration/Management for two years from 2006 to 2008. His educational background supports his expertise in analytics and marketing within the gaming and hospitality sectors.
Career Development in Database Marketing
Daniel Merritt briefly worked at Penn National Gaming and Hollywood Casinos as a Database Marketing Manager in 2016. This role lasted for 11 months and contributed to his understanding of data-driven marketing strategies in the gaming industry. His diverse experience in analytics and marketing has equipped him with the skills necessary to lead teams and projects effectively.
Strategic Contributions to Analytics
Throughout his career, Daniel Merritt has built specialized analytics teams focused on integrating analytics into product agile workflows. He has played a significant role in positioning analytics as a key decision-making tool at the senior leadership level, contributing to the strategic planning of the business. His efforts have emphasized the importance of data in driving organizational success.