David Heiman
About David Heiman
David Heiman is the Senior Director of Reporting & Performance Analytics at CoverMyMeds, where he has worked since 2024. He has extensive experience in data-driven marketing and analytics, having previously held various leadership roles at McKesson and Containment Solutions.
Current Role at CoverMyMeds
David Heiman currently serves as the Senior Director of Reporting & Performance Analytics at CoverMyMeds, a position he has held since 2024. In this role, he focuses on enhancing reporting capabilities and performance analytics to support data-driven decision-making across the organization. His leadership in this capacity aims to improve operational efficiency and effectiveness.
Previous Experience at McKesson
David Heiman worked at McKesson in various roles from 2014 to 2018. He served as the Director of Pharma Manufacturer Marketing for two years, followed by a position as Director of Sales Enablement & Intelligence for another two years. During his tenure, he contributed to strategic marketing initiatives and sales intelligence efforts, focusing on enhancing business performance.
Background in Marketing and Communications
Before his time at McKesson, David Heiman worked at Containment Solutions from 2006 to 2014. He began as the Marketing Communications Manager for three years and then advanced to the role of Director of Marketing for five years. His experience in marketing communications and strategy development laid a strong foundation for his subsequent roles in analytics and performance management.
Education and Academic Credentials
David Heiman holds a Bachelor of Business Administration (BBA) in Marketing/Marketing Management from the Texas McCombs School of Business, where he studied from 1996 to 2001. He also earned a Master of Business Administration (MBA) in International Business from the University of Houston, C.T. Bauer College of Business, completing his studies from 2003 to 2006. His educational background supports his expertise in business strategy and analytics.
Achievements in Data Management and Analytics
David Heiman has a notable track record in developing data-driven solutions. He pioneered the creation of a Master Data Management (MDM) system that utilizes predictive modeling to generate insights, influencing executive decisions and financial outcomes. Additionally, he launched the ODIN reporting technology suite, which serves as the primary data mart for the enterprise, enhancing data accessibility and reliability.