Liz Gaston (Leeuw)
About Liz Gaston (Leeuw)
Liz Gaston (Leeuw) is a Marketing Analytics Manager with extensive experience in various analytical roles across multiple companies. She has worked in marketing analytics and planning for organizations such as CoverMyMeds, Bath & Body Works, and Nestle Purina Pet Care Company.
Current Role at CoverMyMeds
Liz Gaston currently serves as the Marketing Analytics Manager at CoverMyMeds, a position she has held since 2021. In this role, she focuses on leveraging marketing analytics to enhance the company's strategies and performance. Her expertise contributes to data-driven decision-making processes that aim to improve patient access to medications.
Previous Experience at Bath & Body Works
Liz Gaston has extensive experience at Bath & Body Works, where she held multiple roles. She worked as a Senior Testing Analyst from 2016 to 2017, an Associate Planner from 2014 to 2015, a Merchandise Planner from 2017 to 2018, and a Forecast Analyst from 2015 to 2016. Her diverse roles involved analyzing market trends and optimizing product performance.
Experience at Alliance Data
Liz Gaston worked at Alliance Data card services as a Senior Analyst in Marketing Performance from 2018 to 2020. In this role, she focused on analyzing marketing effectiveness and performance metrics, contributing to the overall marketing strategy of the organization.
Internship at Nestle Purina Pet Care Company
In 2011, Liz Gaston completed a three-month internship in Order Revenue Management at Nestle Purina Pet Care Company in the Greater St. Louis Area. This early experience provided her with foundational skills in revenue management and analytics within a corporate environment.
Educational Background
Liz Gaston studied at Saint Mary's College, where she earned a degree in Business Administration with a focus on Management, Marketing, and Mathematics from 2008 to 2012. This educational background equipped her with essential skills in business analysis and marketing strategies.