Michelle Ludwin
About Michelle Ludwin
Michelle Ludwin is a Senior UX Researcher at CoverMyMeds and a Board Member at Local Matters. She has a diverse background in user experience, marketing, and journalism, with a strong focus on storytelling and predictive analytics in her research methodologies.
Work at CoverMyMeds
Michelle Ludwin serves as a Senior UX Researcher at CoverMyMeds, a position she has held since 2021. In this role, she focuses on enhancing user experience through research methodologies that integrate user feedback. Her work aims to improve the usability of healthcare technology solutions, ensuring that customer voices are considered in the development process.
Education and Expertise
Michelle Ludwin studied at Miami University, where she earned a Bachelor of Science (B.S.) in Marketing and a Bachelor of Arts (B.A.) in Journalism, along with a Minor in Decision Sciences, from 2009 to 2013. Her educational background provides a strong foundation in both marketing principles and user-centered design, which she applies in her UX research practices.
Background
Michelle Ludwin has a diverse professional background in user experience and marketing. She has held various roles, including User Experience Lead at State Auto Insurance and Information Designer at IBM. Her experience spans multiple industries, allowing her to bring a unique perspective to her current role as a Senior UX Researcher.
Achievements
Throughout her career, Michelle has been actively involved in integrating customer insights into business strategies. She has contributed to enhancing user experiences by utilizing storytelling and predictive analytics. Her commitment to user-centered design is evident in her previous roles, including her work as a Senior UX Researcher at Root Inc. and as a Marketing Director at Highwire Brand Studio.
Community Involvement
In addition to her professional work, Michelle Ludwin is engaged in community service as a Board Member for Local Matters since 2022 and as an Alumni Committee Board Member for YWCA Columbus since 2020. Her involvement reflects her dedication to supporting local initiatives and fostering community development.