Samantha Mc Carthy
About Samantha Mc Carthy
Samantha McCarthy is the Director of Business Operations at CoverMyMeds, where she has developed expertise in event marketing strategy and execution. She has a strong background in budget management and marketing technology, with extensive experience in various roles within the company since 2014.
Current Role at CoverMyMeds
Samantha McCarthy currently serves as the Director of Business Operations at CoverMyMeds. She has held this position since 2024, working remotely. In her role, she focuses on overseeing business operations, ensuring efficiency, and aligning strategies with organizational goals.
Previous Positions at CoverMyMeds
Samantha McCarthy has held multiple positions at CoverMyMeds. She worked as a Senior Events Manager from 2018 to 2019, then transitioned to the role of Senior Manager of Events & Marketing Operations from 2019 to 2021. Following that, she served as the Director of Marketing Operations from 2021 to 2023, and briefly as a Senior Project Manager from 2023 to 2024. Her diverse roles highlight her extensive experience in event marketing and operational management.
Education and Expertise
Samantha McCarthy earned a Bachelor of Arts in Marketing from Capital University, where she studied from 2006 to 2010. Her educational background, combined with her professional experience, has equipped her with a comprehensive understanding of marketing strategies, budget management, and event execution.
Background in Event Coordination
Before her tenure at CoverMyMeds, Samantha McCarthy worked as an Event Coordinator for the Ohio State Chiropractic Association from 2010 to 2012. She also held the position of SMERF Sales and Marketing Manager at the Dublin Convention and Visitors Bureau from 2012 to 2014. These roles contributed to her expertise in event marketing and coordination.
Skills in Marketing Operations
Samantha McCarthy possesses strong skills in budget management, forecasting, and ROI tracking. She has expertise in marketing technology evaluation, selection, and integration, as well as process creation and traffic management. Her capabilities in strategic plan development and campaign management further enhance her effectiveness in business operations.