Guillermo P.
About Guillermo P.
Guillermo P. serves as the Chief Marketing Officer at COVU, bringing extensive experience in digital marketing and market development from previous roles at various companies, including Nish Interactive and wefox. He has a strong educational background in Computer Science and Business Marketing from the University of Southern California.
Current Role at COVU
Guillermo P. serves as the Chief Marketing Officer at COVU, a position he has held since 2022. In this role, he is responsible for overseeing the company's marketing strategies and initiatives. His focus includes enhancing brand visibility and driving customer engagement through various marketing channels.
Previous Experience in Marketing Leadership
Guillermo P. has held several significant marketing leadership positions. He was the Global Chief Marketing Officer at wefox from 2019 to 2020, and prior to that, he co-founded and served as Chief Marketing Officer at JoinMyTrip from 2020 to 2021. His experience also includes roles as COO at Nish Interactive and Vice President of Market Development at Crowdzilla.
Educational Background
Guillermo P. studied at the University of Southern California, where he earned a Bachelor of Science in Computer Science. He furthered his education at USC Marshall School of Business, achieving a degree in Business Marketing. Additionally, he obtained a Master's degree in Computer Science from USC Viterbi School of Engineering.
Consulting and Strategic Development
Guillermo P. has consulted for numerous startups and struggling companies, focusing on strategies for market growth and presence. He has developed international market entry and sales plans for high-growth companies and Fortune 500s. His expertise includes collaborating on business plans and financials to assist startups in securing venture capital funding.
Achievements in Marketing and Product Launches
Guillermo P. has successfully launched products and services for high-profile companies, including Coca-Cola, Universal Pictures, and Pfizer Pharmaceuticals. He is recognized for pioneering targeting practices in behavioral marketing and has extensive experience in digital marketing, SEO/SEM, and influencer campaigns.