Wil Plasencia
About Wil Plasencia
Wil Plasencia is a Chief Marketing Officer with over twenty years of experience in technology and behavioral marketing, specializing in B2B, B2C, and D2C platforms across various industries.
Wil Plasencia's Role as Chief Marketing Officer
Wil Plasencia serves as the Chief Marketing Officer, leveraging his extensive experience to enhance marketing strategies. His role involves overseeing marketing initiatives, developing effective campaigns, and ensuring alignment with business objectives. With a focus on both B2B and B2C platforms, he drives growth and brand awareness through targeted marketing efforts.
Wil Plasencia's Expertise in Technology and Behavioral Marketing
Wil Plasencia has over two decades of expertise in technology and targeted behavioral marketing. His deep understanding of market dynamics and consumer behavior enables him to create effective marketing strategies. He specializes in integrating advanced technologies with marketing tactics to drive engagement and conversions.
B2B, B2C, and D2C Marketing Focus
Wil Plasencia focuses on B2B, B2C, and D2C marketing platforms across various industries. His experience spans creating and managing marketing strategies that cater to distinct target audiences. This multi-faceted approach ensures that marketing efforts are tailored to meet the specific needs and preferences of different market segments.
Product and Brand Launches
Under Wil Plasencia's leadership, numerous successful product, service, and brand launches have been executed for major companies. Notably, he has steered launch campaigns for brands like Coca-Cola and Pfizer Pharmaceuticals. These launches are characterized by strategic planning, targeting, and execution, contributing to notable market penetration and brand recognition.