Billy Farina
About Billy Farina
Billy Farina serves as the Senior Vice President of Advertising Sales at Cox Media, where he has worked since 2005. He holds an MBA from The University of Connecticut and has extensive experience in advertising sales, having held various leadership roles within Cox Media and serving on multiple boards in the media industry.
Current Role at Cox Media
Billy Farina serves as the Senior Vice President of Advertising Sales at Cox Media. He has held this position since 2005, contributing to the company's advertising strategies and sales initiatives for 19 years. In this role, he leads a large advertising sales organization that supports over 25 U.S. markets. His leadership focuses on adapting to industry changes and ensuring the company maintains a competitive edge.
Previous Experience at Cox Media
Before becoming Senior Vice President, Billy Farina held multiple roles at Cox Media. He served as Vice President of Advertising Sales from 1999 to 2005 and as Regional Vice President of Advertising Sales from 1994 to 1999. Additionally, he worked as General Manager for TeleWest in London for a brief period in 1993-1994. His extensive experience at Cox Media spans over a decade and showcases his growth within the organization.
Education and Expertise
Billy Farina studied at the University of Connecticut, where he earned a Master of Business Administration (MBA). He also attended the University of Arizona, achieving a Bachelor of Science in Political Science and Government, as well as a Bachelor of Arts in Radio and Television. His educational background provides a strong foundation for his expertise in advertising sales and media.
Board Memberships and Industry Involvement
Billy Farina has been an active member of the Board of Directors for several organizations, including NCC Media and the Video Advertising Bureau (VAB) since 1999. He joined Canoe Ventures' Board of Directors in 2017. His involvement in these boards reflects his commitment to the media industry and his influence in shaping advertising practices and technologies.
Contributions to Media Industry Innovation
Billy Farina has played a significant role in the transformation of Cox Media, focusing on innovation and the adoption of new technologies. He is recognized for pioneering disruptive technologies and breakthrough business models within the media sector. His contributions have helped position Cox Media to navigate industry changes effectively.