Blair Giesen
About Blair Giesen
Blair Giesen serves as the Director of Marketing Strategy at Cox Media, where he has worked since 2015. He specializes in developing integrated marketing strategies that enhance business profitability and educate business owners on informed decision-making.
Work at Cox Media
Blair Giesen has served as the Director of Marketing Strategy at Cox Media since 2015. In this role, he is responsible for developing and implementing comprehensive marketing strategies that integrate various advertising channels. His focus is on optimizing business profits through effective marketing plans. Giesen's tenure at Cox Media spans over nine years, during which he has contributed to the company's growth in the Greater San Diego Area.
Previous Experience in Marketing
Before joining Cox Media, Blair Giesen held several positions in the marketing and media sectors. He worked as a Producer at Grom Tunes from 2018 to 2020. Prior to that, he was a Multi-Media Account Executive for Padres Radio Broadcast from 2014 to 2015. Giesen also served as a consultant for the Integrated Marketing & Sales Department at KFMB Stations in 2014 and as a Traditional and Digital Media Consultant at The Lean Advertiser during the same year.
Education and Expertise
Blair Giesen studied at San Diego State University from 1991 to 1994. His educational background supports his expertise in marketing strategy development. He specializes in creating integrated marketing strategies that encompass digital, social, search, and traditional advertising. Giesen emphasizes the importance of data and research in guiding marketing decisions to achieve sales goals and improve profitability for advertisers.
Background in Media and Consulting
Giesen's background includes various roles in media and consulting. He worked as a Tech Writer for Wearable World, Inc. in 2014 and contributed to Voice of San Diego as a tech writer from 2014 to 2015. Additionally, he wrote a column on the startup scene for U-T San Diego from 2013 to 2014. His experience in these roles has equipped him with a comprehensive understanding of the media landscape and marketing dynamics.
Focus on Educating Business Owners
Blair Giesen aims to educate business owners about the complexities of marketing. He emphasizes the significance of informed decision-making in marketing strategies. Giesen's approach involves leveraging his extensive experience to guide businesses in understanding how effective marketing can impact their bottom line.