Christian Gatlin
About Christian Gatlin
Christian Gatlin is a Digital Ad Ops Campaign Manager at Cox Media, where he has worked since 2022. He specializes in digital advertising platforms and consistently achieves high campaign performance metrics.
Work at Cox Media
Christian Gatlin has been employed at Cox Media as a Digital Ad Ops Campaign Manager since 2022. In this role, he serves as a subject matter expert in various digital advertising platforms including Freewheel, Ad Copy Wizard, Yield Analytics, Experian, LiveRamp, and AudEx. He is responsible for maximizing campaign performances, achieving a 95% or higher average First-Frequency Delivery Rate (FFDR) and a 98% or higher Completion Rate per campaign on a monthly basis. His work involves analyzing pacing reports and presenting insights to senior leadership.
Previous Experience in Digital Marketing
Prior to his current role, Christian Gatlin worked at CARE as a Digital Advocacy Marketing Specialist from 2020 to 2022. His responsibilities included developing and implementing digital marketing strategies. Before that, he held positions at InterContinental Hotels Group (IHG®) as a Global Sales and Marketing Specialist from 2018 to 2020 and as a Programmatic Data Analyst for a brief period in 2018. His experience also includes working as a Content Development Coordinator at MarketPro from 2016 to 2018.
Education and Expertise
Christian Gatlin studied Marketing at Georgia State University, where he earned his undergraduate degree. His educational background provides a foundation for his expertise in digital advertising and marketing strategies. He utilizes various tools and technologies in his role, including CTM/UTM tracking codes and VAST tags, to ensure effective tracking and reporting of advertising campaigns.
Skills and Responsibilities
In his current position, Christian Gatlin analyzes and provides insights based on pacing reports produced through Trafficker platforms. He works cross-functionally as a liaison for weekly pacing and inventory meetings, collaborating with internal stakeholders, external creative agencies, and internal design teams. Additionally, he serves as a liaison to preferred vendors for technical troubleshooting on Demand-Side Platforms (DSP) and is responsible for escalating issues as necessary.