Darlene Gordon
About Darlene Gordon
Darlene Gordon is a Marketing Strategist with extensive experience in marketing analysis and strategy development, currently working at Cox Media since 2022. She holds an MBA in Marketing from Strome College of Business and has previously held various marketing roles at Cox Media and other organizations.
Work at Cox Media
Darlene Gordon has held multiple positions at Cox Media, contributing to the company's marketing efforts over an extended period. She began her tenure as a Marketing Specialist from 2004 to 2012, followed by a role as a Marketing Analyst from 2011 to 2022. During this time, she advanced to Senior Marketing Analyst, serving from 2018 to 2022. In 2022, she transitioned to her current role as a Marketing Strategist. Throughout her time at Cox Media, she played a key role in competitive monitoring and research, which improved market positioning. Additionally, she developed innovative marketing strategies that enhanced customer acquisition and retention.
Education and Expertise
Darlene Gordon holds an MBA in Marketing from Strome College of Business, where she studied from 1991 to 1993. She also earned a Bachelor’s degree in Music/Education from Shenandoah University, studying from 1980 to 1984. Her educational background supports her expertise in customer segmentation and analysis, which has been crucial in strategy planning at Cox Media. She is recognized for her proficiency in media planning and buying, which has contributed to efficient budget and P&L management.
Background
Before her extensive career at Cox Media, Darlene Gordon worked in various marketing roles. She served as a Marketing Coordinator at Old Dominion University from 1996 to 2000. Additionally, she worked at Nextel Communications as the North Region Embedded Base Marketing Manager from 2001 to 2003. She also held a position as an Adjunct Professor in Marketing at Regent University from 2003 to 2004. These roles provided her with a diverse foundation in marketing, enhancing her skills and experience in the field.
Achievements
Throughout her career, Darlene Gordon has made significant contributions to marketing strategies and customer engagement. At Cox Media, she developed innovative marketing strategies that led to improved customer acquisition and retention. Her strong background in competitive monitoring and research has been instrumental in enhancing the company's market positioning. Her expertise in customer segmentation and analysis has also played a vital role in strategic planning, demonstrating her impact on the organization.