Darlene Sims
About Darlene Sims
Darlene Sims is a Consumer Insights Analyst at Cox Media, where she has worked since 2012. With a background in media operations and production coordination, she has over a decade of experience in the industry.
Work at Cox Media
Darlene Sims has been employed at Cox Media since 2012, where she serves as a Consumer Insights Analyst. In this role, she analyzes consumer data to inform strategic decisions and enhance viewer engagement. Prior to her current position, she held multiple roles at Cox Media, including Live Programming Specialist from 2011 to 2014 and Traffic Specialist from 2009 to 2011. Her extensive experience within the company has contributed to her understanding of media operations and consumer behavior.
Experience at Turner Broadcasting
Before joining Cox Media, Darlene Sims worked at Turner Broadcasting System, Inc. as a Production Coordinator from 2007 to 2008. She also held a position in Traffic and Media Operations at Turner from 2008 to 2009. These roles provided her with a foundation in media production and operational logistics, which she later applied in her positions at Cox Media.
Education and Expertise
Darlene Sims earned a Bachelor of Arts degree from Rutgers University. Her educational background has equipped her with analytical skills and a strong understanding of consumer behavior, which are essential in her role as a Consumer Insights Analyst. This academic foundation supports her work in analyzing data trends and providing insights that drive business strategies.
Professional Background
Darlene Sims has a diverse professional background in the media industry, with over a decade of experience. Her career began at Turner Broadcasting, where she gained valuable experience in production and media operations. She transitioned to Cox Media, where she has held various roles that have enhanced her expertise in consumer insights and media traffic management.