Donna Sue M.
About Donna Sue M.
Donna Sue M. is a Marketing Manager at Cox Media, where she has worked since 2022. With extensive experience in marketing and sales across various companies, she specializes in creating client-centric marketing solutions and developing strategic marketing plans.
Work at Cox Media
Currently, Donna Sue M. serves as the Marketing Manager at Cox Media, a position she has held since 2022. In this role, she develops strategic multimedia and multiplatform marketing plans tailored for clients in the FlorGaBama region. Her responsibilities include supporting sales teams by crafting full funnel marketing storytelling strategies and utilizing data analytics to create client-centric marketing solutions that enhance return on ad spending.
Previous Experience in Marketing and Sales
Before joining Cox Media, Donna Sue M. worked at Spectrum Reach as an Account Executive for 11 months in 2022, focusing on the Greater Tampa Bay Area. She also held the position of National Sales Manager at Viamedia from 2015 to 2020, and at Effectv from 2011 to 2015. Additionally, she served as an Account Manager at Spectrum Reach from 2003 to 2009 and at Effectv for a brief period in 2010-2011. Her extensive experience in marketing and sales spans various roles, demonstrating her expertise in the field.
Education and Expertise
Donna Sue M. earned her Master of Business Administration (MBA) from the University of Phoenix, where she studied from 2006 to 2007. Prior to that, she obtained a Bachelor of Arts in Journalism from the University of Texas Arlington, studying from 1983 to 1985. Her educational background provides a solid foundation for her marketing strategies and client-focused solutions.
Specialization in Marketing Solutions
Donna Sue M. specializes in integrating linear and digital marketing solutions to optimize advertising effectiveness. She has developed strategic marketing plans for clients across Florida, Georgia, and Alabama, showcasing her ability to create comprehensive marketing strategies that drive results. Her focus on utilizing data analytics further enhances her approach to crafting effective marketing solutions.
Career Progression
Donna Sue M.'s career progression includes various roles in marketing and sales, demonstrating her growth in the industry. She began her career as an Account Manager at Spectrum Reach and later transitioned to positions with increasing responsibility, including National Sales Manager roles at both Effectv and Viamedia. Her experience as a Senior Recruitment Consultant at Broadreach Staffing Solutions from 2020 to 2022 further diversified her skill set within the marketing and sales domains.