Elizabeth (Beth) Crotty
About Elizabeth (Beth) Crotty
Elizabeth (Beth) Crotty serves as the Executive Director at Cox Media, a position she has held since 2020. With a strong background in online sales and product development, she has over 15 years of experience in the media industry, including previous roles at Effectv and Cox Media.
Work at Cox Media
Elizabeth Crotty has served as Executive Director at Cox Media since 2020, contributing to the company's operations in the Greater Atlanta Area. Prior to her current role, she held several positions within the organization, including Senior Director of Product Development and Management from 2014 to 2020 and Director of Product Portfolio from 2013 to 2014. In these roles, she played a significant part in developing advertising solutions tailored for local businesses, enhancing the company's offerings in the media landscape.
Previous Experience at Effectv
Before her tenure at Cox Media, Elizabeth Crotty worked at Effectv, formerly known as Comcast Spotlight, in various capacities. She served as Director of Online Sales for one year from 2012 to 2013 and held the position of Regional Online Sales Manager from 2008 to 2012. Additionally, she was an Interactive Sales Account Executive from 2003 to 2007. Her roles at Effectv emphasized her strong background in online and interactive sales, contributing to her expertise in the media industry.
Education and Expertise
Elizabeth Crotty holds a Bachelor of Arts in Business/Corporate Communications from the College of Charleston, where she studied from 1996 to 2000. She furthered her education at the University of Georgia's Grady College of Journalism and Mass Communication, earning a Master's degree in Mass Communication with a focus on Public Relations, Advertising, and Applied Communication from 2000 to 2001. Her educational background supports her extensive experience in product development and management within the media sector.
Career Background
Elizabeth Crotty has built a career in the media industry, primarily focusing on sales and product development. Her journey began at Effectv, where she held multiple roles over a span of nearly a decade, culminating in her position as Director of Online Sales. After transitioning to Cox Media, she advanced through various leadership roles, ultimately becoming Executive Director. Her career reflects a commitment to enhancing advertising solutions and driving growth within the media landscape.