Elizabeth Crotty
About Elizabeth Crotty
Elizabeth Crotty serves as the Executive Director and Head of Advertising Product at Cox Media, where she leads a team of product experts and oversees a modern portfolio of advertising solutions. With a strong background in product development and management, she has previously held key roles at Effectv and has developed comprehensive product strategies that align with client needs.
Current Role at Cox Media
Elizabeth Crotty serves as the Executive Director and Head of Advertising Product at Cox Media. She has held this position since 2020, managing a team of 18 product experts. In her role, she focuses on delivering a modern portfolio of advertising solutions that meet the evolving needs of clients. Her leadership is instrumental in shaping the direction of advertising products within the organization.
Previous Experience at Cox Media
Prior to her current role, Elizabeth Crotty worked at Cox Media in various capacities. She served as Senior Director of Product Development and Management from 2014 to 2020, where she developed a multiyear product strategy for over 60 digital advertising products. Additionally, she was the Director of Product Portfolio from 2013 to 2014, contributing to the optimization of product offerings.
Experience at Effectv
Elizabeth Crotty has extensive experience at Effectv (formerly Comcast Spotlight), where she held multiple roles. She was the Director of Online Sales from 2012 to 2013 and the Regional Online Sales Manager from 2007 to 2012. Her career at Effectv began as an Account Executive in Interactive Sales, a position she held from 2003 to 2007. Throughout her tenure, she focused on enhancing online sales strategies and managing product-related financial planning.
Educational Background
Elizabeth Crotty has a strong educational foundation. She studied at Stanford University, completing a Design Thinking Bootcamp. She also holds a Master of Mass Communication (MCC) from Grady College of Journalism and Mass Communication at the University of Georgia, where she focused on Public Relations, Advertising, and Applied Communication. Additionally, she earned a Bachelor of Arts (BA) in Business/Corporate Communications from the College of Charleston.
Product Strategy and Management Expertise
In her roles, Elizabeth Crotty has demonstrated expertise in product strategy and management. She has overseen a multimillion-dollar Product P&L, which included all product-related financial planning and analysis. Her work has involved creating and executing comprehensive product strategies that align with client needs and exceed financial goals, optimizing offerings that range from addressable television to a full suite of digital advertising products and services.