Jana Barsby
About Jana Barsby
Jana Barsby is a Marketing Specialist with extensive experience in cable television advertising, currently working at Cox Media since 2006. She holds a BA in Broadcast Journalism from Arizona State University and an MBA in Marketing from the University of Phoenix.
Work at Cox Media
Jana Barsby has been employed at Cox Media since 2006, where she currently serves as a Marketing Specialist. In this role, she focuses on the local promotion of major television networks, including Discovery Networks, Scripps Networks, MTV Networks, and Turner Networks. Prior to her current position, she worked as a Marketing Coordinator at Cox Media from 2000 to 2003. Her extensive experience at Cox Media spans over 18 years, contributing to her expertise in the cable television advertising sector.
Previous Experience in Marketing
Before joining Cox Media, Jana Barsby held the position of Account Coordinator at Adlink from 2004 to 2005. She also worked as a Marketing Coordinator at Outdoor Life Network for six months in 2003. Her diverse roles in marketing have equipped her with skills in negotiating promotional opportunities with network affiliate representatives and account executives, enhancing her capabilities in the advertising industry.
Education and Expertise
Jana Barsby studied Broadcast Journalism at Arizona State University, where she earned her Bachelor of Arts degree from 1996 to 2000. She furthered her education by obtaining an MBA in Marketing from the University of Phoenix. Her academic background, combined with her practical experience, allows her to integrate CRM applications and processes effectively to generate sales leads.
Corporate Event Management
In her role as a Marketing Specialist, Jana Barsby organizes corporate events with budgets exceeding $10,000. She manages both on-site and off-site events, demonstrating her ability to handle significant financial responsibilities while ensuring successful execution. This aspect of her work highlights her organizational skills and attention to detail in marketing initiatives.
Experience in Cable Television Advertising
Jana Barsby has over eight years of experience specifically in cable television advertising. Her extensive background in this field has allowed her to develop a deep understanding of the industry's dynamics, contributing to her effectiveness in marketing strategies and promotional activities for major television networks.