Joshua Parks
About Joshua Parks
Joshua Parks is a Marketing Strategist at Cox Media, where he has worked since 2019. He has extensive experience in marketing and communications, having held various roles in companies such as SCTelcom and KSNW-TV, and he holds a Bachelor of Arts in Communication from Tabor College.
Work at Cox Media
Currently, Joshua Parks serves as a Marketing Strategist at Cox Media, a position he has held since 2019. In this role, he focuses on integrating comprehensive media information to assist marketing leaders in making informed advertising decisions. He develops data-driven marketing strategies aimed at enhancing advertising effectiveness. His work advocates for a shift from traditional ratings-based advertising to more insightful, data-driven approaches, reflecting a modern understanding of marketing dynamics.
Previous Experience in Marketing
Before joining Cox Media, Joshua Parks accumulated extensive experience in various marketing roles. He worked at KSNW-TV as a Research/Marketing Manager from 2013 to 2017, where he managed research initiatives and marketing strategies. Prior to that, he was the Marketing Communications Team Lead at SCTelcom from 2002 to 2005. He also served as a Marketing Research & Strategist at Wired Within from 2017 to 2019, further refining his expertise in marketing strategies and research.
Education and Expertise
Joshua Parks earned a Bachelor of Arts (B.A.) in Communication, Journalism, and Related Programs from Tabor College, where he studied from 1996 to 2000. This educational background laid the foundation for his career in marketing and communications. His expertise includes developing data-driven marketing strategies and advocating for innovative advertising approaches, positioning him as a knowledgeable professional in the marketing field.
Background in Project Management
In addition to his marketing roles, Joshua Parks has experience in project management. He briefly worked at Complete Facility Solutions in 2017 as a Project Support and Project Manager for two months. This experience contributed to his understanding of project dynamics and support functions within a marketing context, enhancing his overall skill set in the industry.