Lynne Mc Millen
About Lynne Mc Millen
Lynne Mc Millen is a Digital Marketing Strategist with a focus on optimizing media campaigns through performance data. She has extensive experience in media planning, having worked at notable companies such as Razorfish and Peter A. Mayer Advertising, Inc., and holds an MBA from Tulane University.
Current Role at Cox Media
Lynne Mc Millen has been serving as a Digital Marketing Strategist at Cox Media since 2022. In this role, she focuses on optimizing media campaigns by leveraging performance data to exceed campaign goals. Her strategic approach involves understanding client business objectives and target audience behaviors, which allows her to tailor campaigns effectively.
Previous Experience at Razorfish
Prior to her current position, Lynne Mc Millen worked at Razorfish from 2006 to 2010. She held the position of Senior Media Planner for three years in the Greater Seattle Area. During her time at Razorfish, she contributed to media planning efforts and gained valuable experience in the digital marketing landscape.
Career at Peter A. Mayer Advertising, Inc.
Lynne Mc Millen's career at Peter A. Mayer Advertising, Inc. spanned from 2001 to 2022. She started as a Media Planner from 2001 to 2005, then advanced to Senior Interactive Media Planner from 2010 to 2016, and later served as Associate Media Director from 2016 to 2022. Her roles involved strategic media planning and developing partnerships with clients and vendors.
Educational Background
Lynne Mc Millen studied at Tulane University, where she earned a Bachelor of Science in Management (B.S.M.) with a major in Marketing and a minor in English from 1997 to 2001. She furthered her education at the A.B. Freeman School of Business, obtaining an MBA with a double concentration in Marketing and Finance from 2003 to 2005. Her educational background supports her strategic approach to media planning.
Professional Approach and Motivation
Lynne Mc Millen emphasizes a strategic approach to media planning, focusing on understanding client objectives and audience behaviors. She is motivated by opportunities for self-improvement and values celebrating team accomplishments. Her MBA education allows her to maintain a focus on the bigger picture while also appreciating detail-oriented work.