Merrie Beth Salazar
About Merrie Beth Salazar
Merrie Beth Salazar serves as the Assistant Vice President of Marketing and Corporate Communications at Cox Media, where she has worked since 2022. With a career spanning nearly two decades at Cox Media, she has held various roles, including Director and Senior Director of Marketing, and has a strong background in change management and internal communications.
Work at Cox Media
Merrie Beth Salazar has held multiple positions at Cox Media since joining the company in 2003. She currently serves as the Assistant Vice President of Marketing & Corporate Communications, a role she has occupied since 2022. Prior to this, she progressed through various marketing roles, including Executive Director of Marketing from 2020 to 2022, Senior Director of Marketing from 2016 to 2020, and Director of Marketing Communication from 2013 to 2016. Her tenure at Cox Media also includes positions as Marketing Communications Manager and Corporate Research Specialist. Salazar has implemented multi-media marketing campaigns across all Cox markets and developed the company's social media strategy.
Education and Expertise
Merrie Beth Salazar holds a Master of Business Administration (M.B.A.) from Mercer University, where she studied at the Stetson School of Business and Economics from 2014 to 2016. She also earned a Bachelor of Science in Business Administration with a focus on Marketing from Berry College, completing her studies from 1999 to 2003. Additionally, Salazar participated in the Cable Executive Management Program at Harvard Business School Executive Education in 2021. Her areas of specialization include Change Management and Internal Communications, along with expertise in Search Engine Marketing (SEM) and Website Strategy Development.
Background
Merrie Beth Salazar began her career at Cox Media as an Administrative Assistant in 2003. Over the years, she transitioned through various roles, including Corporate Regional Research Manager and Senior Research Analyst, before moving into marketing-focused positions. Her extensive experience within the company spans nearly two decades, allowing her to develop a deep understanding of the organization's operations and marketing strategies.
Achievements
Throughout her career at Cox Media, Merrie Beth Salazar has developed and executed significant marketing strategies. Notably, she led the development of a full-scale strategy to integrate active clients for cross-sell and up-sell into the Demand Generation Waterfall. Her contributions include implementing multi-media marketing campaigns and overseeing the company's social media strategy, which reflects her ability to adapt to changing marketing landscapes and drive engagement across platforms.