Nicholas Zinkie
About Nicholas Zinkie
Nicholas Zinkie serves as the Senior Performance Marketing Manager at Cox Media, where he has significantly enhanced digital marketing strategies and performance metrics. With a diverse background in digital marketing and creative direction, he has held various roles in companies such as Z Coast Media and The Honey Baked Ham Company.
Current Role at Cox Media
Nicholas Zinkie serves as the Senior Performance Marketing Manager at Cox Media, a position he has held since 2022. In this role, he consults on developing new customer-facing digital experiences and products, utilizing his expertise in user interface (UI), user experience (UX), and marketing communications. He provides cross-functional digital support to various teams, including product development, field marketing, and sales leadership. Zinkie has implemented always-on digital marketing strategies that include prospect segmentation and premium content strategies to enhance overall performance.
Previous Experience at Cox Media
Before his current role, Nicholas Zinkie worked as the Digital Marketing Manager at Cox Media from 2021 to 2022. During this time, he managed digital presence strategies that exceeded targets significantly, achieving 29% above target and 138% above the previous year's actuals by the end of 2022. He also led a large-scale redesign of CoxMedia.com, focusing on UI/UX, SEO, and premium content strategy, which received awards for its impact.
Professional Background
Nicholas Zinkie has a diverse professional background in digital marketing and web development. He began his career at FirmDesign, Inc. as a Web Developer in 2014. He then transitioned to roles at The Honey Baked Ham Company, LLC, where he served as Digital Marketing Manager and later as Senior Digital Marketing Manager. His experience also includes positions at Commercient, KEH Camera, and Z Coast Media, where he worked as Creative Director. His roles have consistently involved enhancing digital marketing strategies and managing digital presence.
Education and Expertise
Nicholas Zinkie studied at Chattahoochee Technical College, where he earned an Associate’s Degree in Design and Media Production, Communications. He also attended Kennesaw State University, furthering his knowledge in relevant fields. His educational background supports his expertise in digital marketing, UI/UX design, and media production, enabling him to effectively lead projects and strategies in his current and previous roles.
Achievements in Digital Marketing
Throughout his career, Nicholas Zinkie has achieved notable success in digital marketing. At Cox Media, he developed KPI dashboards and new lead distribution strategies that improved lead and demand generation performance. His strategic transitions in 2023 resulted in nearly $70,000 in savings in operating expenses. Zinkie's ability to select and manage relationships with outside agencies and vendors has further optimized Cox Media's digital performance.