Samantha Lane
About Samantha Lane
Samantha Lane is a Marketing and Client Solutions Manager at Cox Media, where she has worked since 2022 in San Diego, California. She holds a Master's Degree in Leadership and Management from the University of La Verne and has extensive experience in marketing and project management.
Work at Cox Media
Samantha Lane holds the position of Marketing and Client Solutions Manager at Cox Media, where she has been employed since 2022. In this role, she is responsible for developing marketing strategies and solutions for clients. Her work involves collaboration with syndicators, ABC, and the General Manager to create the program schedule for ABC10 San Diego. This position allows her to leverage her expertise in marketing and client relations within the media industry.
Education and Expertise
Samantha Lane earned a Master's Degree in Leadership and Management with a concentration in Organizational Development from the University of La Verne, completing her studies from 2019 to 2021. Prior to this, she obtained a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from the same university from 2014 to 2017. Additionally, she studied Communication and Media Studies at Northern Arizona University for one year. Her educational background provides a strong foundation for her career in marketing and client solutions.
Background
Samantha Lane has a diverse professional background in marketing and project management. Before joining Cox Media, she worked as a Sales Marketing Project Manager at The E.W. Scripps Company for five years, from 2017 to 2022. Earlier in her career, she served as the Campus Times Advertisement Manager at the University of La Verne and participated in the Media Sales Institute with the National Association of Broadcasters Education Foundation. Her experiences have contributed to her skills in marketing and client management.
Achievements
During her academic career, Samantha Lane created and implemented a full marketing campaign for the nonprofit organization Operation Santa Clothes as part of her senior project. She also successfully organized a Homecoming event for her sorority, achieving the highest alumnae attendance in its history and receiving positive feedback. Additionally, she served as Vice President of Alumnae Relations for her sorority, where she organized events and wrote newsletters, showcasing her leadership and organizational skills.