Aimee Bennett
About Aimee Bennett
Aimee Bennett serves as the Marketing Automation Manager for Customer Experience at Crain Communications. With a diverse background in marketing and management, she has held various leadership roles at companies like Starbucks and Ferguson Enterprises, focusing on operational efficiency and data-driven decision-making.
Current Role at Crain Communications
Aimee Bennett serves as the Marketing Automation Manager for Customer Experience at Crain Communications since 2023. In this role, she has focused on transforming the marketing automation team into strategic partners rather than just order-takers. This shift aims to enhance customer experience through a more proactive approach, aligning marketing strategies with customer needs.
Previous Experience at Ferguson Enterprises
Aimee Bennett worked at Ferguson Enterprises in various capacities from 2020 to 2022. Initially, she served as the Senior eComm + Ops Strategist and Freelance Manager for one year in Newport News, Virginia. Following this, she took on the role of Marketing Automation Team Manager in Atlanta, Georgia, where she led the transition of customer data migration from Clickshare to Pelcro, improving data management capabilities.
Experience at Starbucks
Aimee Bennett has extensive experience with Starbucks, where she worked from 2006 to 2014. She held the positions of Store Manager and Senior Multi-Store Manager & Training Facilitator in Atlanta and Ellijay, Georgia. During her tenure, she implemented new organizational structures to enhance operational efficiency and align team functions with company needs.
Educational Background
Aimee Bennett holds a Bachelor of Music degree in Piano Performance from Lee University, where she studied from 1999 to 2004. Additionally, she earned a Master of Education (MEd) in Secondary Education and Teaching from the University of West Georgia, completing her studies from 2014 to 2015. She also holds a Bachelor of Arts (B.A.) in English Language and Literature from Lee University.
Role at Summit Urgent Care & Occupational Medicine
Aimee Bennett served as the HR & Employee Development Director at Summit Urgent Care & Occupational Medicine for six months in 2014 to 2015 in Newnan, Georgia. In this role, she focused on enhancing employee development initiatives and human resources strategies within the organization.